Privacy policy

Last updated: September 28, 2026

This Privacy Policy describes how Wachford (“Wachford”, “we”, “us”, or “our”) collects, uses, stores, discloses, and otherwise processes personal information when you visit Wachford.com, make a purchase, contact us, interact with our services, or otherwise communicate with us.

Wachford operates from Hong Kong and serves customers internationally.

For questions regarding this Privacy Policy or the personal information we hold about you, contact:

Email: help@wachford.com
Website: Wachford.com

1. Personal Information We Collect

Depending on how you interact with Wachford, we may collect the following categories of personal information.

Information You Provide to Us

This may include:

  • First and last name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Product selections

  • Account information, if customer accounts are available

  • Communications you send to our customer support team

  • Reviews, survey responses, or other information you voluntarily provide

Payment Information

When you make a purchase, payment information is processed by our payment service providers.

Depending on your payment method, this may include:

  • Payment card information

  • Billing information

  • Transaction information

  • Payment status

  • Payment account identifiers

  • Fraud-prevention information

Wachford does not necessarily receive or store your complete payment card details. Payment information may be collected and processed directly by our payment processors, acquiring banks, payment gateways, or other payment service providers.

Information Collected Automatically

When you visit Wachford.com, certain information may be collected automatically, including:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Device identifiers

  • Approximate location derived from your IP address

  • Pages visited

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Shopping cart activity

  • Checkout activity

  • Interactions with our website

  • Cookie and similar technology identifiers

We may collect this information through cookies, pixels, tags, analytics technologies, advertising technologies, and similar tools.

2. How We Use Your Personal Information

We may collect and use personal information for purposes reasonably connected with operating Wachford and providing our products and services.

Providing Our Services

We may use information to:

  • Process and fulfill orders

  • Process and verify payments

  • Arrange shipping and delivery

  • Provide order confirmations and tracking information

  • Handle returns, refunds, exchanges, and complaints

  • Provide customer support

  • Manage customer accounts

  • Communicate with you regarding your order

  • Resolve delivery or transaction issues

Operating and Improving Wachford

We may use information to:

  • Operate and maintain Wachford.com

  • Understand how customers use our website

  • Improve our products and services

  • Improve website functionality and user experience

  • Analyze sales and business performance

  • Analyze customer interactions

  • Detect technical problems

  • Test or develop new features

  • Maintain our business records

Fraud Prevention and Security

We may process personal information to:

  • Detect and prevent fraud

  • Verify transactions

  • Identify suspicious payment activity

  • Prevent unauthorized account activity

  • Protect customers and our business

  • Protect the security of our website and services

  • Prevent abuse of our refund or return procedures

  • Enforce our terms and policies

  • Establish, exercise, or defend legal claims

Legal and Regulatory Purposes

We may process or retain information where reasonably necessary to:

  • Comply with applicable laws

  • Satisfy tax and accounting obligations

  • Respond to lawful requests from authorities

  • Comply with court orders or legal processes

  • Maintain appropriate transaction records

  • Protect our legal rights

  • Resolve disputes

3. Collection and Use of Personal Data

Where the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (“PDPO”) applies, we collect and process personal data in accordance with applicable requirements and the Data Protection Principles.

Personal data will generally be collected only where it is reasonably necessary for purposes connected with our business, products, services, transactions, security, customer relationships, or legal obligations.

We seek to ensure that personal information collected is adequate and relevant and is not excessive for the purposes for which it is collected.

We generally use personal information for:

  • The purpose for which it was collected;

  • A purpose directly related to the purpose for which it was collected;

  • Another purpose where the individual has provided the required consent; or

  • Another purpose where such use is otherwise permitted or required by applicable law.

Where privacy or data protection laws in another jurisdiction apply to your personal information, we will process your information in accordance with any mandatory requirements applicable to us.

4. Marketing Communications

Where permitted by applicable law, we may use certain personal information to communicate with you regarding:

  • Wachford products

  • Promotions

  • Special offers

  • Product launches

  • Relevant store updates

  • Other promotional information

Where consent is required before using personal information for direct marketing, we will seek the required consent.

We will not treat the provision of personal information necessary to complete a purchase as automatic consent to receive direct marketing communications.

You may stop receiving marketing communications at any time by:

  • Using the unsubscribe link provided in a marketing email; or

  • Contacting us at help@wachford.com

If you ask us to stop using your personal information for direct marketing, we will take reasonable steps to honor that request as required by applicable law.

Unsubscribing from marketing does not prevent us from sending non-promotional communications reasonably necessary for an existing relationship or transaction, including:

  • Order confirmations

  • Payment information

  • Shipping updates

  • Delivery notifications

  • Customer service communications

  • Return or refund information

  • Account notices

  • Important service or legal notices

5. Cookies and Similar Technologies

Wachford uses cookies and similar technologies to operate the website and, where permitted, analyze website activity, improve our services, and support advertising.

Strictly Necessary Cookies

These technologies may be necessary for functions including:

  • Shopping cart operation

  • Checkout

  • Security

  • Authentication

  • Fraud prevention

  • Payment functionality

  • Website preferences

Certain cookies may be necessary for Wachford.com to operate properly.

Analytics Cookies

Analytics technologies may help us understand:

  • How visitors use Wachford.com

  • Which pages are visited

  • Which products are viewed

  • How customers navigate the website

  • Website performance

  • Whether errors occur

Advertising and Marketing Technologies

Where permitted by applicable law, these technologies may be used to:

  • Measure advertising effectiveness

  • Measure conversions

  • Attribute orders to advertising campaigns

  • Create advertising audiences

  • Deliver advertisements

  • Improve advertising performance

Where applicable law requires consent before non-essential cookies or similar technologies are used, we will seek the appropriate consent.

You may be able to manage certain preferences through a cookie banner, privacy controls, or your browser settings.

Blocking or deleting certain cookies may affect website functionality.

6. How We Share Personal Information

We do not sell or disclose personal information indiscriminately.

We may provide personal information to service providers and other recipients where reasonably necessary to operate Wachford, fulfill orders, provide services, protect our business, or comply with legal requirements.

Ecommerce Platform Providers

Our store may use Shopify and related ecommerce infrastructure.

These providers may process personal information relating to:

  • Customers

  • Transactions

  • Orders

  • Website activity

  • Devices

  • Customer accounts

as necessary to provide ecommerce and related services.

Payment and Financial Service Providers

We may provide relevant information to:

  • Payment processors

  • Payment gateways

  • Acquiring banks

  • Card networks

  • Fraud-prevention providers

  • Risk-management providers

  • Other financial service providers

where necessary to process, authorize, verify, secure, refund, or otherwise administer transactions.

Shipping and Fulfillment Providers

We may provide information including:

  • Customer name

  • Shipping address

  • Telephone number

  • Email address

  • Order information

  • Delivery instructions

to parties such as:

  • Warehouses

  • Fulfillment partners

  • Suppliers

  • Manufacturers

  • Postal operators

  • Logistics companies

  • Courier companies

where reasonably necessary to prepare, fulfill, ship, and deliver orders.

Technology and Service Providers

We may use providers that assist with:

  • Website hosting

  • Cloud services

  • Email delivery

  • Customer support

  • Analytics

  • Advertising

  • Fraud prevention

  • Security

  • IT services

  • Data storage

  • Business administration

Such providers may process personal information to the extent reasonably necessary to provide their services to us.

Professional Advisers

Where reasonably necessary, personal information may be disclosed to:

  • Lawyers

  • Accountants

  • Auditors

  • Insurers

  • Financial advisers

  • Other professional advisers

Government and Legal Authorities

We may disclose personal information where reasonably necessary or legally required to:

  • Comply with applicable law

  • Respond to lawful requests from authorities

  • Comply with court orders or legal processes

  • Investigate suspected fraud or unlawful conduct

  • Protect customers or other persons

  • Establish, exercise, or defend legal rights or claims

Business Transactions

If Wachford undergoes or considers a:

  • Merger

  • Acquisition

  • Reorganization

  • Restructuring

  • Financing transaction

  • Sale of business or assets

  • Transfer of operations

  • Similar corporate transaction

personal information may be disclosed or transferred as reasonably necessary in connection with that transaction, subject to applicable law.

7. International Transfers of Personal Information

Wachford serves customers internationally and works with service providers, payment providers, technology providers, manufacturers, warehouses, fulfillment providers, and other partners that may operate in different countries or territories.

As a result, your personal information may be processed or stored outside:

  • Hong Kong;

  • The country where you live; or

  • The country from which you access Wachford.com.

Different countries may have different privacy and data protection laws.

Where we transfer personal information internationally, we will take measures reasonably appropriate to the nature of the information, the recipient, and applicable legal requirements.

Where a particular data protection law requires contractual safeguards, approved transfer mechanisms, consent, or another lawful mechanism for an international transfer, we will use an appropriate mechanism where required.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or for a directly related purpose, subject to applicable legal and business requirements.

Certain information may be retained for purposes including:

  • Order fulfillment

  • Customer service

  • Accounting

  • Tax compliance

  • Payment reconciliation

  • Fraud prevention

  • Chargeback or payment disputes

  • Returns and refunds

  • Regulatory compliance

  • Contract administration

  • Legal claims

  • Security

The appropriate retention period depends on factors including:

  • The type of information

  • Why the information was collected

  • Whether you have an ongoing relationship with us

  • Applicable statutory requirements

  • Tax and accounting requirements

  • Potential disputes or legal claims

  • Fraud and security considerations

When personal information is no longer reasonably required, we may delete, anonymize, aggregate, or otherwise securely dispose of it, subject to applicable law.

9. Your Privacy Rights

Your privacy rights depend on where you live and which privacy laws apply.

Rights Under Hong Kong Law

Subject to the PDPO and applicable exceptions, you may have the right to:

  • Ask whether we hold personal data about you

  • Request access to personal data we hold about you

  • Request correction of inaccurate personal data

  • Request that we stop using your personal data for direct marketing

We may take reasonable steps to verify your identity before fulfilling a data access or correction request.

Requests may also be subject to requirements, exceptions, procedures, or fees permitted under applicable law.

Rights Available in Other Jurisdictions

If the privacy law applicable where you live provides additional rights, you may be entitled, depending on the relevant law and circumstances, to request:

  • Access to personal information

  • Correction of inaccurate information

  • Deletion of certain information

  • Restriction of certain processing

  • Objection to certain processing

  • Withdrawal of consent

  • Data portability

  • Information regarding particular disclosures or processing activities

  • Opt-out from certain advertising or marketing activities

  • Other rights provided by applicable law

These rights are not absolute and may be subject to exceptions.

For example, we may need to retain information despite a deletion request where retention is necessary to satisfy:

  • Legal obligations

  • Accounting requirements

  • Tax obligations

  • Fraud-prevention requirements

  • Transaction records

  • Chargeback or payment disputes

  • Legal claims

Nothing in this Privacy Policy is intended to remove a privacy right that cannot lawfully be waived or restricted.

10. How to Exercise Your Privacy Rights

To submit a privacy, data access, or correction request, contact:

help@wachford.com

Please clearly describe:

  • Who you are

  • The information or account involved

  • The right or request you wish to exercise

We may ask you to provide information reasonably necessary to verify your identity and protect personal information from unauthorized disclosure, alteration, or deletion.

We will respond to valid requests within the period required by applicable law.

11. Social Media and Advertising Platforms

We may use social media, search, analytics, and advertising platforms to promote Wachford and measure advertising performance.

When you interact with:

  • Advertisements

  • Social media pages

  • Embedded content

  • Third-party tracking technologies

the relevant third party may independently collect or process personal information according to its own privacy practices.

Where permitted by applicable law, we may provide limited information to advertising or analytics providers for purposes including:

  • Conversion measurement

  • Advertising attribution

  • Audience creation

  • Advertising optimization

  • Campaign measurement

Where applicable law requires consent for these activities, they will be subject to the required consent mechanism.

12. Automated Fraud and Risk Assessment

We may use automated tools and systems provided by our ecommerce, payment, security, fraud-prevention, or financial service providers.

These systems may assess factors associated with a transaction to identify:

  • Suspected fraud

  • Unauthorized payment activity

  • Unusual transactions

  • Security risks

  • Potential abuse

This may involve automated analysis of information such as:

  • Order information

  • Payment information

  • Device information

  • IP address

  • Transaction history

  • Location indicators

  • Other fraud or risk signals

Where applicable law provides specific rights relating to decisions made solely through automated processing that produce legal or similarly significant effects, those rights remain unaffected.

13. Data Security

We use reasonable technical and organizational measures designed to protect personal information against:

  • Unauthorized access

  • Unauthorized processing

  • Accidental access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Erasure

  • Destruction

Where third-party processors handle personal information on our behalf, we may use contractual or other reasonable measures designed to require appropriate handling and protection of the information.

However, no website, electronic transmission, payment system, or data-storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their devices, accounts, passwords, and other credentials.

14. Accuracy of Personal Information

We take reasonable steps appropriate to the circumstances to maintain the accuracy of personal information where that information is used for business, transaction, delivery, customer service, legal, or other relevant purposes.

You are responsible for providing accurate order, delivery, and contact information.

If you believe personal information we hold about you is inaccurate or incomplete, contact:

help@wachford.com

15. Children's Privacy

Wachford is intended for a general adult shopping audience and is not directed toward children for the purpose of collecting their personal information.

We do not knowingly seek to collect personal information from children contrary to applicable law.

Where the law applicable to a child requires authorization from a parent, guardian, or other responsible person before certain personal information may be collected or processed, we will comply with such requirements where applicable.

If you believe that a child has provided personal information to us unlawfully, contact:

help@wachford.com

16. Third-Party Websites and Services

Wachford.com may contain links to websites, platforms, applications, payment services, social networks, or other services operated by third parties.

Third parties operate under their own privacy practices and policies.

Except where applicable law provides otherwise, we are not responsible for the privacy practices, security, or content of independently operated third-party services.

We encourage you to review the relevant third party's privacy information before providing personal information to it.

17. Complaints

If you have a concern about how Wachford has handled your personal information, please contact us first at:

help@wachford.com

We will review legitimate privacy concerns and respond as appropriate.

Where applicable law gives you the right to make a complaint to a privacy, data protection, or regulatory authority, that right remains unaffected.

For matters governed by Hong Kong's Personal Data (Privacy) Ordinance, individuals may also have recourse to the Office of the Privacy Commissioner for Personal Data, Hong Kong, subject to its applicable procedures and jurisdiction.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our business

  • Changes to our services

  • Changes to technologies we use

  • Changes to service providers

  • Changes to our privacy practices

  • Legal or regulatory developments

The updated version will be posted on Wachford.com and the “Last updated” date at the beginning of this policy will be revised.

Where required by applicable law, we will provide additional notice or obtain appropriate consent for material changes.

19. Contact Information

For questions about this Privacy Policy, our handling of personal information, marketing preferences, or to exercise an applicable privacy right, contact:

Email: help@wachford.com
Website: Wachford.com